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Steph Bewley
Steph Bewley

4 Min Read

Roofing Codes

Beginner's Guide to Running a Roofing Business

 

So, you’re thinking about getting started with a roofing business of your own? That’s an exciting step, and a big one. Roofing is a trade built on hard work, precision, and trust; when done right, it can become a profitable and rewarding career path. Let’s walk through everything you need to know about how to run a roofing business — from getting started to growing a brand that lasts.

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Why Start a Roofing Business?

So, you’re thinking about getting started with a roofing business of your own? Let’s cover all the positives — and a few things to watch out for.

The Demand for Roofing Contractors in the U.S.

The roofing industry isn’t slowing down any time soon. With millions of homes across the U.S. requiring regular maintenance, storm restoration, and insurance repairs, the need for roofing contractors remains steady year-round. Whether you specialize in shingles, metal, or flat roofing, there’s consistent work — especially in areas affected by hail and wind damage.

Benefits of Owning a Roofing Company

Running your own roofing company means flexibility, freedom, and financial potential. You get to choose your projects, build a crew you trust, and take pride in seeing your work protect entire neighborhoods. Plus, roofing is one of the few trades where hard work and a strong reputation can quickly lead to larger contracts and referral business.

What Makes a Successful Roofing Business Owner?

Strong leadership, attention to detail, and great estimating skills go a long way. The best roofing business owners strike a balance between craftsmanship and business sense — they understand the value of customer relationships, high-quality materials, and keeping their crews safe. Confidence in your numbers and communication skills with adjusters or clients will set you apart early on.


Laying the Foundation for Your Roofing Company

Before you start landing jobs, your roofing company startup needs a solid foundation.

Business Licensing, Insurance, and Compliance

Every state has different licensing requirements for roofing contractors, so check your local regulations. Most will require general liability insurance, workers’ compensation, and sometimes bonding. Don’t cut corners here — roofing business safety and compliance protect you, your crew, and your clients.

Setting Up Your Business Structure and Finances

Choosing between an LLC or an S-Corp will depend on your goals and tax situation. Set up proper bookkeeping and track every expense from day one. Smart roofing business finances and budgeting help you control cash flow, plan for slow seasons, and price your work competitively. Tools like QuickBooks or specialized contractor software can simplify this process.

Essential Equipment and Tools to Get Started

Your roofing business equipment list doesn’t need to break the bank. At minimum, invest in ladders, harnesses, compressors, nailers, tear-off tools, safety gear, and a reliable truck. Over time, you can upgrade to dump trailers, metal brakes, and drones for inspections. Start small but build with efficiency in mind.


Building Your Roofing Operations

Once your foundation is set, it’s time to create smooth, repeatable workflows for every project.

Workflow: From Bidding to Job Completion

A strong roofing business operations workflow begins with lead intake and estimating, followed by scheduling, installation, and final inspection. The smoother your process, the easier it is to handle multiple jobs — and get paid on time. Document your steps so your crew and office staff stay on the same page.

How to Bid Roofing Jobs Accurately

Accurate estimating can make or break your profits. Learn how to measure properly, factor in waste, and understand labor costs. Don’t forget to include overhead like fuel, insurance, and marketing when calculating your bids. The more precise your numbers, the more competitive — and profitable — your roofing business becomes.

Using Roofing Business Management Software

Modern tools like OneClick Code, JobNimbus, or AccuLynx help contractors handle estimating, material orders, and scheduling in one place. The right roofing business management software saves time, reduces errors, and helps you scale faster as jobs stack up.


Managing and Growing Your Roofing Business

Once you’re booking consistent jobs, focus on systems and people that keep the business thriving.

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Hiring and Training Crews the Right Way

Good help is hard to find, but it’s even harder to keep. Treat your team with respect, pay fairly, and provide training opportunities. Skilled, loyal crews reflect well on your roofing business and improve job quality.

Expanding from Residential to Commercial Roofing

If you’ve built a steady residential base, consider branching into commercial work. Residential vs. commercial roofing business projects differ in materials, bidding, and safety requirements — but commercial work often brings higher margins and longer contracts.

Scaling Systems and Building Repeat Business

Use automation tools for follow-ups, warranties, and maintenance programs. Repeat customers are the backbone of a growing roofing business. Create long-term relationships with property managers and insurance agents to secure recurring work.


Common Mistakes New Roofing Contractors Make

Even experienced roofers can trip up when running a business. Here are a few pitfalls to avoid:

Underbidding Jobs and Losing Profit

Low bids win jobs but can wipe out profit. Know your costs and stick to them.

Neglecting Safety and Compliance

Skipping OSHA standards or insurance coverage can lead to fines — or worse. Make roofing business safety and compliance a non-negotiable.

Ignoring Marketing and Lead Generation

Word-of-mouth is great, but it’s not enough. Stay visible online and keep those leads flowing.

Poor Financial Tracking or Over-spending on Equipment

Upgrading too fast or ignoring budgets is a fast way to stall growth. Keep your roofing business finances and budgeting under control with smart forecasting.


Key Takeaways and Next Steps

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Starting and running a roofing business takes planning, patience, and persistence — but the payoff can be huge.

Quick-start checklist: 5 things to do before your first roofing job:

  1. Register your business and get insurance.
  2. Invest in essential tools and safety gear.
  3. Create a simple estimating and workflow system.
  4. Build an online presence and claim your Google Business Profile.
  5. Network locally — every handshake can lead to your next job.

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FAQs - Frequently Asked Questions

How much does it cost to start a roofing business?
Startup costs typically range from $15,000–$50,000, depending on tools, vehicles, and insurance. Many contractors start smaller and grow as revenue builds.

Do I need a roofing license in my state?
Most states require roofing contractors to have a license or registration. Check your state’s contractor board for specific requirements before taking on jobs.

What’s the best software and tools for managing a roofing company?
Popular options include OneClick Code for estimating and jurisdiction data, JobNimbus for project tracking, and QuickBooks for accounting — all great fits for a growing roofing business.

How do I find roofing clients when I’m just starting out?
Start local. Knock on doors after storms, network with insurance agents, and ask for reviews and referrals after every job.

How can I grow my roofing business faster?
Invest in marketing, keep your crew trained, and deliver top-notch customer service. A strong reputation is your best lead generator.

 

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